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Digital Transformation and AI in Banking: A New Vision for Performance Evaluation

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  • Aleksandrina Pancheva

    (Department of Finance, University of Economics - Varna, Bulgaria)

Abstract

The beginning of the digital era for banks, established in the previous20-th century, continues today. At the transition between Banking 4.0 and 5.0, more and more banks are adopting and implementing the ideas of the new era - achieving an optimal synergy between banks and technology. The integration of AI across all areas of banking is leading to a strong emphasis on the current best areas for application - Client Solutions & Services, Financial&Trading Operations, Risk, Security&Compliance, as well as Technology & Infrastructure.Traditional assessment of banking performance primarily relies on financial indicators derived from standard financial statements. However, in the context of digital transformation and ongoing innovation processes, these indicators are increasingly insufficient for achieving a comprehensive understanding and analysis of the performance of banking institutions. The present study aims to present the digital transformation of banks and the role of artificial intelligence in enhancing the banking business, in the context of the resulting change in the profile of banking performance.

Suggested Citation

  • Aleksandrina Pancheva, 2025. "Digital Transformation and AI in Banking: A New Vision for Performance Evaluation," Financial Navigator Journal (selected edition), University of Economics Varna, issue 1, pages 47-57.
    • Handle: RePEc:vrn:cfinrd:y:2025:i:1:p:47-57
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    File URL: https://journal-fn.ue-varna.bg/index.php/fnj/article/view/6/5
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