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Opportunities For Designinga Distribution Channel For New Goodson The Market

Author

Listed:
  • Velizar Yordanov

    (D. A. Tsenov Academy of Economics,Svishtov, Bulgaria)

Abstract

Modern companies do not sell their goods directly to end users. The main part of the business activities related to transport and storage, as well as to pricing and sales are undertaken by various external intermediaries. The selection and control of these intermediaries is defined as part of the distribution channel management. The main purpose of this development is to interpret basic theoretical-methodological statements about the nature and possibilities for development and design of distribution channel for new goods on the market, which is verified in a certain Degree in the empirical way, to facilitate the choice of appropriate distribution solutions. The achievement of the delineated research goal requires the examination and use of appropriate theories, concepts and models presented in the specialized literature.

Suggested Citation

  • Velizar Yordanov, 2020. "Opportunities For Designinga Distribution Channel For New Goodson The Market," Economic Science, education and the real economy: Development and interactions in the digital age, Publishing house Science and Economics Varna, issue 1, pages 687-698.
    • Handle: RePEc:vrn:cfdide:y:2020:i:1:p:687-698
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    More about this item

    Keywords

    distribution channel; design of distribution channel; new goods on the market;
    All these keywords.

    JEL classification:

    • F13 - International Economics - - Trade - - - Trade Policy; International Trade Organizations
    • F14 - International Economics - - Trade - - - Empirical Studies of Trade

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