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Good Practices For Customer Retentionin Terms Of Crisis

Author

Listed:
  • Darina Pavlova

    (University of Economics–Varna, Bulgaria)

Abstract

The occurrence of the worldwide emergency situation because of Covid-19, poses new challenges to the business. This paper aims to present good practices for servicing of customers, their retention and communication with the audiences in order the negative effects over the companies to be minimized. Outlined are management actions and decisions that have been taken in response to the new economic realities.

Suggested Citation

  • Darina Pavlova, 2020. "Good Practices For Customer Retentionin Terms Of Crisis," Economic Science, education and the real economy: Development and interactions in the digital age, Publishing house Science and Economics Varna, issue 1, pages 211-220.
    • Handle: RePEc:vrn:cfdide:y:2020:i:1:p:211-220
    as

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    File URL: https://ue-varna.bg/~uevarna/uploads/filemanager/303/publishing-complex/2020/Economic_science_education_real_economy_T3_2020.pdf
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    More about this item

    Keywords

    customer retention; CRM; customer relations; customer loyalty;
    All these keywords.

    JEL classification:

    • D1 - Microeconomics - - Household Behavior
    • D2 - Microeconomics - - Production and Organizations
    • D4 - Microeconomics - - Market Structure, Pricing, and Design

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