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Digital Communication Toolset For Organized Event Markets In Hospitality Business

Author

Listed:
  • Nadezhda Kostadinova

    (University of Economics - Varna)

  • Dimitar Kolev

    (University of Economics - Varna)

Abstract

The current report is with practical-applied character. Its aim is to represent some tools used by developed international hoteliers and their partners that ease the contact between specific types organized segments on the tourist market as well as to show up their contribution to the successful and reliable work process. After the digital path to individual hotel guests has already become pretty explored issue, it's time the communication process between hoteliers and organized markets to be researched and analyzed.

Suggested Citation

  • Nadezhda Kostadinova & Dimitar Kolev, 2020. "Digital Communication Toolset For Organized Event Markets In Hospitality Business," Anniversary Scientific Conference with International Participation TOURISM AND CONNECTIVITY 2020, University publishing house "Science and Economics", University of Economics - Varna, issue 1, pages 461-471, October.
  • Handle: RePEc:vra:pr2010:y:2020:i:1:p:461-471
    DOI: 10.36997/TC2020.461
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    More about this item

    Keywords

    digital; hotel communication; organized markets; digital toolset.;
    All these keywords.

    JEL classification:

    • A0 - General Economics and Teaching - - General

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