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The Tourism Product Design As A Tool For Achieving Sustainable Rural Tourism And Preservation Of Cultural And Agricultural Heritage

Author

Listed:
  • Ivan Kilimperov

    (Agricultural university - Plovdiv)

  • Krasimir Aleksandrov

    (Agricultural university - Plovdiv)

  • Yulia Dzhabarova

    (Plovdiv University "Paisii Hilendarski")

Abstract

In order to implement rural tourism as a successful family business, it is necessary to introduce and adapt its successful business practices to its sustainable development. Such "good business practice" is the implementation of the design of rural tourism product. In this case, the idea is to consider all the elements of a complex/integrated rural tourism product that are embedded in the minds of its main consumer - homo urbanis. The aim is to recreate the desired living atmosphere both through the "appearance" of the individual elements of the rural tourist product and through the way they are presented and "served" to guests. This will facilitate the development of sustainable rural tourism and preservation of cultural and agrarian heritage and traditions.

Suggested Citation

  • Ivan Kilimperov & Krasimir Aleksandrov & Yulia Dzhabarova, 2020. "The Tourism Product Design As A Tool For Achieving Sustainable Rural Tourism And Preservation Of Cultural And Agricultural Heritage," Anniversary Scientific Conference with International Participation TOURISM AND CONNECTIVITY 2020, University publishing house "Science and Economics", University of Economics - Varna, issue 1, pages 317-323, October.
    • Handle: RePEc:vra:pr2010:y:2020:i:1:p:317-323
    DOI: 10.36997/TC2020.317
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    More about this item

    Keywords

    tourism product design; sustainable rural tourism; cultural heritage; agricultural heritage and traditions.;
    All these keywords.

    JEL classification:

    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism

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