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Development Prospects For The Financial-Banking Products And Services


  • Seitan, Silviu Marius

    (Centre for Financial and Monetary Research “Victor Slăvescu”, Romanian Academy)


The actual situation concerning the macroeconomic system evolution, namely, as a general description, the economic crises phenomena, is followed by effects developed in the most of the economic fields. These effects nature is either economic or behaviour ones. Regarding the bank market, the named effects push new situation of the banks strategies for maintaining the optimum levels of risk exposure and economic performances due to the rising of the market risk characteristics as well as the diminishing of the market economic performances characteristics. For banks, this situation makes compulsory new directions for market and management strategies. The main strategic objective of the banks, namely the maintaining of the share, make compulsory, in the new conditions, the identifying and attracting of new market segments for making possible the development of sustainable relationships.

Suggested Citation

  • Seitan, Silviu Marius, 2010. "Development Prospects For The Financial-Banking Products And Services," Studii Financiare (Financial Studies), Centre of Financial and Monetary Research "Victor Slavescu", vol. 14(1), pages 183-195.
  • Handle: RePEc:vls:finstu:v:14:y:2010:i:1:p:183-195

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    bank; profitability; income; products and services; sustainability; strategy; market.;
    All these keywords.

    JEL classification:

    • G21 - Financial Economics - - Financial Institutions and Services - - - Banks; Other Depository Institutions; Micro Finance Institutions; Mortgages


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