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Sensitivity of Willingness-to-Pay Estimates to Bid Design in Dichotomous Choice Contingent Valuation Models


  • Joseph Cooper
  • John Loomis


This paper addresses the sensitivity of dichotomous choice contingent valuation method (DC CVM) based mean willingness-to-pay (WTP) estimates to the DC CVM sample design and to alternative measures of WTP. This issue is examined both analytically and empirically. The analysis of ten different DC CVM data sets revealed a sensitivity in estimated mean WTP to the sample design and to the measure chosen to calculate mean WTP.

Suggested Citation

  • Joseph Cooper & John Loomis, 1992. "Sensitivity of Willingness-to-Pay Estimates to Bid Design in Dichotomous Choice Contingent Valuation Models," Land Economics, University of Wisconsin Press, vol. 68(2), pages 211-224.
  • Handle: RePEc:uwp:landec:v:68:y:1992:i:2:p:211-224

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    References listed on IDEAS

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    3. M J Hagey & E J Malecki, 1986. "Linkages in high technology industries: a Florida case study," Environment and Planning A, Pion Ltd, London, vol. 18(11), pages 1477-1498, November.
    4. James P. Miller & Herman Bluestone, 1988. "Prospects for Service Sector Employment Growth in Non-Metropolitan America," The Review of Regional Studies, Southern Regional Science Association, vol. 18(1), pages 28-41, Winter.
    5. Raymond Vernon, 1966. "International Investment and International Trade in the Product Cycle," The Quarterly Journal of Economics, Oxford University Press, vol. 80(2), pages 190-207.
    6. P N O'Farrell & B O'Loughlin, 1981. "New Industry Input Linkages in Ireland: An Econometric Analysis," Environment and Planning A, , vol. 13(3), pages 285-308, March.
    7. James P. Miller, 1989. "The Product Cycle and High Technology Industry in Nonmetropolitan Areas, 1976-1980," The Review of Regional Studies, Southern Regional Science Association, vol. 19(1), pages 1-12, Winter.
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