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The Role of Social Norms and Economic Incentives in Encouraging the Adoption of Native Gardens

Author

Listed:
  • Curtis Rollins
  • Claire Doll
  • Katrin Rehdanz
  • Jürgen Meyerhoff
  • Michael Burton
  • David Pannell

Abstract

Various policy interventions can be implemented to motivate individuals to adopt pro-environmental landscaping behaviors. Here we compare the influence of economic incentives and social norms on urban landowners’ adoption of native gardens. First, we model the relationship between social norms and landowners’ actual land use decisions. We estimate adoption intention under different support programs with a choice experiment, also considering social norms. We find that social norms can play a significant role in the adoption of native gardens, comparable to relatively expensive financial incentives. Therefore, social norms may enhance the performance of incentives to increase rates of land conservation.

Suggested Citation

  • Curtis Rollins & Claire Doll & Katrin Rehdanz & Jürgen Meyerhoff & Michael Burton & David Pannell, 2025. "The Role of Social Norms and Economic Incentives in Encouraging the Adoption of Native Gardens," Land Economics, University of Wisconsin Press, vol. 101(4), pages 482-498.
    • Handle: RePEc:uwp:landec:v:101:y:2025:i:4:p:482-498
    Note: DOI: https://doi.org/10.3368/le.101.4.061524-0051R1
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    More about this item

    JEL classification:

    • Q51 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Valuation of Environmental Effects
    • Q58 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Environmental Economics: Government Policy

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