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Impact of communication on the building of the educational organization image and of prestige

Author

Listed:
  • Carmen-Elena Olteanu (Andreiana)

    (Valahia University of Târgoviste, Dâmbovita County, Romania)

Abstract

The ”funding follows the student” principle, settled by the Governmental Decision H.G. 1165 / 2013, constrains high school units to use means and instruments destined to modernize their image, support their performance, improve the quality of their relations with their beneficiaries and educational partners. The hypothesis of the present study is that, under the competitional effect of the reform, the mass information principles do not guarantee the external communication efficiency. The communication strategy, oriented exclusively towards the distribution of information, necessary to the training activity (number of classes, profiles, specializations) proves today insufficiently adapted to the logic of competitiveness. The evident conclusion is that the prestige of an educational organization is determined by the capacity of managing its visibility, both locally and nationally. High schools, particularly national colleges, tend to become brands.

Suggested Citation

  • Carmen-Elena Olteanu (Andreiana), 2015. "Impact of communication on the building of the educational organization image and of prestige," HOLISTICA Journal of Business and Public Administration, Association Holistic Research Academic (HoRA), vol. 6(1), pages 59-76, January-A.
    • Handle: RePEc:urn:urnste:v:6:y:2015:i:1:p:59-76
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    Citations

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    Cited by:

    1. Diana Nicoleta Georgescu & Gheorghia Dumitrache (Torcica) & Mariana Joita (Leafu), 2020. "The Relationship Between Motivation and Performance of Teachers in Increasing the Quality of Education," Logos Universalitate Mentalitate Educatie Noutate - Sectiunea Stiinte Economice si Administrative/ Logos Universality Mentality Education Novelty - Section: Economical and Administrative Sciences, Editura Lumen, Department of Economics, vol. 5(1), pages 38-44, May.
    2. Maria-Luiza CAIBAR (NICULAESCU), 2017. "The Paradigm Of Communication Barriers," Contemporary Economy Journal, Constantin Brancoveanu University, vol. 2(4), pages 110-116.

    More about this item

    Keywords

    communication; educational organization; image; prestige;
    All these keywords.

    JEL classification:

    • L32 - Industrial Organization - - Nonprofit Organizations and Public Enterprise - - - Public Enterprises; Public-Private Enterprises
    • L39 - Industrial Organization - - Nonprofit Organizations and Public Enterprise - - - Other

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