IDEAS home Printed from https://ideas.repec.org/a/urn/urnste/v2y2011i1p69-78.html
   My bibliography  Save this article

The Promotional-Communication Policy Of The Company

Author

Listed:
  • Vlad Constantin MARINACHE

    (University of Bucharest)

  • Roxana TULEA - IONITA

    (University of Bucharest)

Abstract

In this paper there are a series of unique and practical approaches for enhancing the promotional and sales performance aspects of a firm . The promotional and advertising policy is based on introducing and sustaining the perception, idea, and the awareness of the consumer for the product/service in cause. Nowadays, lateral marketing increases its presence in the emergent and stable markets. The trend consists in product diversity and quantity, scale economy in which the share of fixed costs is decreasing, strong advertising and creating brands. The most important actors in the retail and FMCG markets are multi-nationals that make a strong statement in the offer of consumer goods. To complete the marketing mix the actual sale, with different forms and features, is necessary.

Suggested Citation

  • Vlad Constantin MARINACHE & Roxana TULEA - IONITA, 2011. "The Promotional-Communication Policy Of The Company," HOLISTICA Journal of Business and Public Administration, Association Holistic Research Academic (HoRA), vol. 2(1), pages 69-78, January -.
    • Handle: RePEc:urn:urnste:v:2:y:2011:i:1:p:69-78
    as

    Download full text from publisher

    File URL: http://holisticajournal.ro/details?pid=27
    Download Restriction: no
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:urn:urnste:v:2:y:2011:i:1:p:69-78. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Claudiu Baicu (email available below). General contact details of provider: https://edirc.repec.org/data/fasnsro.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.