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Statistical estimation of the supply with information of marketing activity of the enterprises of region

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  • Lyudmila Bushuyeva
  • Tatyana Degtyareva

Abstract

In clause authors offer the statistical approach to a complex estimation of systems of a supply with information of marketing activity (IO MD) the organizations of the region, allowing to estimate potential for development of system. Its realization will provide fuller satisfaction of needs of managers in the marketing information at acceptance of administrative decisions and, that, promotes increase of stability of business. Results of a complex statistical estimation of a condition of systems IO MD of the organizations of region on an example of Republic Komi are resulted.

Suggested Citation

  • Lyudmila Bushuyeva & Tatyana Degtyareva, 2008. "Statistical estimation of the supply with information of marketing activity of the enterprises of region," Economy of region, Centre for Economic Security, Institute of Economics of Ural Branch of Russian Academy of Sciences, vol. 1(4), pages 201-207.
    • Handle: RePEc:ura:ecregj:v:1:y:2008:i:4:p:201-207
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