Trends in foreign economic activity of ukrainian enterprises: marketing aspect

It has been established that globalization processes became the norm of the further evolution of civilization in all fields of human life and society. The current level of economic ties between the countries shows the transformation of bilateral economic relations into multilateral, the international division of labour in the world economy, the growth of the scale of labour migration and the scale of traditional foreign trade. The latter becomes a means of direct servicing of national production processes, intensification and globalization of capital migration, active exchange of scientific and technical knowledge, accelerated development of service sector, expansion of processes of integration of economies of countries and regions. International cooperation, in particular trade, creates economic and socio-political relations, providing fundamentally new opportunities for communication, business, governance, and well-being at the personal, regional and national levels. Taking into account the peculiarities of the set of various factors influencing the deepening of globalization processes, as well as the peculiarities of the state of the country, requires the unification of the efforts of the state, business, public and international organizations, the introduction of new principles for their interaction: partnership, equality, openness and transparency. Participation in globalization processes is also of great importance for Ukraine. It has been established that Ukraine ranked 79th among 140 countries in the index of global competitiveness in 2015-2016. It has lost most of its positions in terms of indicators that characterize the development of infrastructure, the macroeconomic environment and the development of the financial market of the country.