Marketing Methods Concerning Increasing Credit Unions' Customer Volume
The article is dedicated to the analysis of the marketing methods which are applied in the activity of credit unions. The general procedure of attracting clients was described. The fundamental marketing methods of attracting clients are: seat attracting, off site attraction, quality research method, competition advantage, special-segment attracting, partnership cooperation, strategic attraction and sales network expansion. All methods were analysed according to the current situation on the domestic market of credit unions. The most proficient method of attracting clients is straight application to the audience. It was defined that client-oriented approach is the only way to reach the necessary amount of client group. Customer influence factors can be called an alternative method of attracting clients. The target customer must be disposed all the time and as well-being good serviced. The main advantages of foreign CU marketing policy were proposed to introduction in Ukraine. It was defined that the most stable method of attracting clients is address conclusion. The consolidation of all marketing methods in complex leads CU to successes. Right marketing strategy is also the way to increase trust and authority of CU, which is one of the most important problems in Ukrainian financial market.
To our knowledge, this item is not available for
download. To find whether it is available, there are three
1. Check below under "Related research" whether another version of this item is available online.
2. Check on the provider's web page whether it is in fact available.
3. Perform a search for a similarly titled item that would be available.
When requesting a correction, please mention this item's handle: RePEc:uje:journl:y:2013:i:8:p:54-57. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Vadym Bardas')The email address of this maintainer does not seem to be valid anymore. Please ask Vadym Bardas' to update the entry or send us the correct address
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If references are entirely missing, you can add them using this form.
If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.
Please note that corrections may take a couple of weeks to filter through the various RePEc services.