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Marketing Methods Concerning Increasing Credit Unions' Customer Volume


  • Herman Stoyanov

    (Oles Honchar Dnipropetrovsk National University)


The article is dedicated to the analysis of the marketing methods which are applied in the activity of credit unions. The general procedure of attracting clients was described. The fundamental marketing methods of attracting clients are: seat attracting, off site attraction, quality research method, competition advantage, special-segment attracting, partnership cooperation, strategic attraction and sales network expansion. All methods were analysed according to the current situation on the domestic market of credit unions. The most proficient method of attracting clients is straight application to the audience. It was defined that client-oriented approach is the only way to reach the necessary amount of client group. Customer influence factors can be called an alternative method of attracting clients. The target customer must be disposed all the time and as well-being good serviced. The main advantages of foreign CU marketing policy were proposed to introduction in Ukraine. It was defined that the most stable method of attracting clients is address conclusion. The consolidation of all marketing methods in complex leads CU to successes. Right marketing strategy is also the way to increase trust and authority of CU, which is one of the most important problems in Ukrainian financial market.

Suggested Citation

  • Herman Stoyanov, 2013. "Marketing Methods Concerning Increasing Credit Unions' Customer Volume," Ukrainian Journal Ekonomist, Yuriy Kovalenko, issue 8, pages 54-57, August.
  • Handle: RePEc:uje:journl:y:2013:i:8:p:54-57

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