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Methodical Bases Of Marketing Research Of Enterprise's Presence On The Internet-Environment


  • Iryna Lytovchenko

    (Odessa National Economic University)

  • Mariya Botushan

    (Odessa National Economic University)


In article the methodical bases of marketing research of enterprise's presence on the internet-environment from positions of the analysis of two interconnected surfaces are offered. The first surface defines a condition and tendencies of the virtual market development and the second is directly devoted to company activity: the analysis of a site and activities to attract users on a corporate web-resource. The offered marketing analysis allows to investigate own internet activity, taking into account existing information demand in the Network. Perspective forms of internetpresence of the company are considered: information intermediaries and virtual communities.

Suggested Citation

  • Iryna Lytovchenko & Mariya Botushan, 2013. "Methodical Bases Of Marketing Research Of Enterprise's Presence On The Internet-Environment," Ukrainian Journal Ekonomist, Yuriy Kovalenko, issue 8, pages 46-50, August.
  • Handle: RePEc:uje:journl:y:2013:i:8:p:46-50

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