Conceptual Approaches To The Formation Of The Motivational Mechanism Of Strategic Management In Trade Networks
The article outlines the requirements for the formation of an effective motivation mechanism of strategic management of commercial enterprises. The importance of the major determinants of the motivational mechanism for strategic management of commercial enterprises is analysed, from which: management of human resource potential in enterprises, management of marketing activities in enterprises, management of financial and economic component in enterprises, management of logistics in enterprises are selected. The importance of the strategic purposes in these four aspects is emphasized, and the basic principles of strategic purposes are analysed. Strategic management motivational mechanism scheme was formed.
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