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Methodology of price risk management in marketing system

Author

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  • Olena Chukurna

    (Odessa National Economic University)

Abstract

In the article contents management methodology is considered by a price risk in the system of marketing. The methodological approaches concerning the estimation of price risk in the system of marketing of enterprise are grounded. Factors which assist the origin of price risks are determined. Influence of inflation is analysed on the origin of price risk. Classification of estimation methods of price risk is offered, considerable attention in which is paid to the mathematical and statistical methods.

Suggested Citation

  • Olena Chukurna, 2013. "Methodology of price risk management in marketing system," Ukrainian Journal Ekonomist, Yuriy Kovalenko, issue 4, pages 55-59, April.
  • Handle: RePEc:uje:journl:y:2013:i:4:p:55-59
    as

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    References listed on IDEAS

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    1. Schulz, Matthias & Urbig, Diemo & Procher, Vivien, 2016. "Hybrid entrepreneurship and public policy: The case of firm entry deregulation," Journal of Business Venturing, Elsevier, vol. 31(3), pages 272-286.
    2. Timothy B. Folta & Frédéric Delmar & Karl Wennberg, 2010. "Hybrid Entrepreneurship," Management Science, INFORMS, pages 253-269.
    3. Andrew Burke & Felix FitzRoy & Michael Nolan, 2008. "What makes a die-hard entrepreneur? Beyond the ‘employee or entrepreneur’ dichotomy," Small Business Economics, Springer, pages 93-115.
    4. Blanchflower, David G. & Oswald, Andrew & Stutzer, Alois, 2001. "Latent entrepreneurship across nations," European Economic Review, Elsevier, vol. 45(4-6), pages 680-691, May.
    5. Andrew Burke & Felix FitzRoy & Michael Nolan, 2008. "What makes a die-hard entrepreneur? Beyond the ‘employee or entrepreneur’ dichotomy," Small Business Economics, Springer, pages 93-115.
    6. repec:zbw:zewexp:161823 is not listed on IDEAS
    7. Kameliia Petrova, 2012. "Part-time entrepreneurship and financial constraints: evidence from the Panel Study of Entrepreneurial Dynamics," Small Business Economics, Springer, pages 473-493.
    8. Burmeister-Lamp, Katrin & Lévesque, Moren & Schade, Christian, 2012. "Are entrepreneurs influenced by risk attitude, regulatory focus or both? An experiment on entrepreneurs' time allocation," Journal of Business Venturing, Elsevier, vol. 27(4), pages 456-476.
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