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Methodology of price risk management in marketing system

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  • Olena Chukurna

    (Odessa National Economic University)

Abstract

In the article contents management methodology is considered by a price risk in the system of marketing. The methodological approaches concerning the estimation of price risk in the system of marketing of enterprise are grounded. Factors which assist the origin of price risks are determined. Influence of inflation is analysed on the origin of price risk. Classification of estimation methods of price risk is offered, considerable attention in which is paid to the mathematical and statistical methods.

Suggested Citation

  • Olena Chukurna, 2013. "Methodology of price risk management in marketing system," Ukrainian Journal Ekonomist, Yuriy Kovalenko, issue 4, pages 55-59, April.
  • Handle: RePEc:uje:journl:y:2013:i:4:p:55-59
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