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Methodology of ²ÌÒ: Efficiency Increasing of Marketing Communications

  • Tetyana Oklander

    (Odessa National Polytechnic University)

  • Igor Oklander

    («Hi-Raise Constructions, Ltd», Odessa)

Registered author(s):

    Methodology of IMT as instrument of communicative strategy’s development, choice of adequate advertisement carriers, and quantitative estimation of the communicative affecting’s effectiveness on potential customers in offered in the article. Methodology of IMT has following advantages: efficiency of marketing communications can be determined both during realization of communicative influence and after his completion; those changes of volumes of sales that is related to realization of communicative campaign are taken into account only; high authenticity of the got information.

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    Article provided by Yuriy Kovalenko in its journal Ukrainian Journal Ekonomist.

    Volume (Year): (2013)
    Issue (Month): 2 (February)
    Pages: 57-60

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    Handle: RePEc:uje:journl:y:2013:i:2:p:57-60
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