National System Of Strategic Marketing Researches Of Scientific And Technological Development
The paper considers the concept, structure and goals of forming a national system of strategic marketing for scientific and technological development. The analysis of the effectiveness of innovative mechanisms offers an increase in areas of strategic marketing research. It is proved that the successful formation of the priority directions of innovative development depends on a formation of a system of strategic marketing research scientific and technological development at all institutional levels: states, regions, industries and enterprises.
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