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Marketing Technologies Of Strategic Environmental Management Of Modern Enterprise: Methods And Tools Of Implementation

Author

Listed:
  • Natalya Andreyeva

    (Institute of Market Problems and Economical and Environmental Researches of Ukrainian NAS, Odessa)

  • Olena Martynyuk

    (Institute of Market Problems and Economical and Environmental Researches of Ukrainian NAS, Odessa)

Abstract

In the article on the basis of a systematic understanding of strategic environmental management it is formed scientific and methodological fundamentals of marketing technologies and tools in the operation of modern enterprises.

Suggested Citation

  • Natalya Andreyeva & Olena Martynyuk, 2013. "Marketing Technologies Of Strategic Environmental Management Of Modern Enterprise: Methods And Tools Of Implementation," Ukrainian Journal Ekonomist, Yuriy Kovalenko, issue 1, pages 22-25, January.
    • Handle: RePEc:uje:journl:y:2013:i:1:p:22-25
    as

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