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The Concept Of Forming The System Of Marketing Research Of Engineering Enterprise`S Innovations


  • Mykhaylo Oklander

    (Odessa National Polytechnic University)

  • Oksana Yashkina

    (Odessa National Polytechnic University)


The system of marketing researches of innovations of machine-building enterprise is offered in the article. The organizationally-administrative structure of the system of marketing researches of innovations is reasonable. Brief-cases of marketing researches' methods of prospects of innovative activity, innovative product (technologies) and innovative products (commodities) are proposed.

Suggested Citation

  • Mykhaylo Oklander & Oksana Yashkina, 2013. "The Concept Of Forming The System Of Marketing Research Of Engineering Enterprise`S Innovations," Ukrainian Journal Ekonomist, Yuriy Kovalenko, issue 11, pages 52-56, November.
  • Handle: RePEc:uje:journl:y:2013:i:11:p:52-56

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