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Marketing Of The Passanger Traffic By Rail Transport As A Component Of The Integrated Service Management’s Conception

  • Mykhaylo Makarenko

    (State Economy and Technology University of Transport, Kyiv)

  • Oleksandr Bakalinsky

    (National Technical University of Ukraine «Kyiv Polytechnic Institute»)

The results of searching the marketing influence’s directions on passenger’s customer behaviour are shown at the service management concept frame.

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Article provided by Yuriy Kovalenko in its journal Ukrainian Journal Ekonomist.

Volume (Year): (2012)
Issue (Month): 1 (January)
Pages: 55-58

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Handle: RePEc:uje:journl:y:2012:i:1:p:55-58
Contact details of provider: Web page: http://ua-ekonomist.com/

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