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The Determinants Of The Flexographic Companies’ Products Customer Value Development


  • Vira Melnychuk

    (National Technical University of Ukraine «Kyiv Polytechnic Institute»)


The characteristics of the flexographic companies’ products consumer value formation that primarily due to their activity in the industrial market ware are considered. Therefore, the impact of end-users needs and food industry companies’ requirements on the process of consumer value creation was researched in details. In addition, based on the consumer value elements structure the mechanism of its development for printing enterprises production was proposed for the first time and its creation under the influence of certain differentiator stages was defined.

Suggested Citation

  • Vira Melnychuk, 2011. "The Determinants Of The Flexographic Companies’ Products Customer Value Development," Ukrainian Journal Ekonomist, Yuriy Kovalenko, issue 12, pages 54-56, December.
  • Handle: RePEc:uje:journl:y:2011:i:12:p:54-56

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