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Sistem multi level marketing: Alternatif pemasaran bisnis eceran di Indonesia

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  • Sri Rejeki Ekasasi

Abstract

Indonesia merupakan pasar potensial bagi bisnis eceran (retail), mengingat bisnis eceran menjangkau langsung konsumen akhir sebagai pasar sasarannya. Dengan 188juta penduduk dan jumlah kelas menengah (the rising middle class) yang semakin memiliki daya beli, maka hal itu jelas berpengaruh pada prospek bisnis eceran.

Suggested Citation

  • Sri Rejeki Ekasasi, 1994. "Sistem multi level marketing: Alternatif pemasaran bisnis eceran di Indonesia," Economic Journal of Emerging Markets, Universitas Islam Indonesia, vol. 3(0), pages 13-24.
    • Handle: RePEc:uii:journl:v:3:y:1994:i:0:p:13-24:id:6590
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