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Determinants of green organizational identity and its impact on green competitive strategy

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  • Desak Nyoman Sri Werastuti Desak

Abstract

This study aims to examine the effect of green intellectual capital and organizational environmental management on green organizational identity and its impact on the green competitive strategy. In this study, green intellectual capital is represented by green human capital, green structural capital and green relational capital. Meanwhile, the organization's environmental management is represented by anenvironmental-oriented organizational culture, environmental-oriented leadership and environmental-oriented capabilities. This study applies a survey that is distributed to respondents who have managerial positions as many as 170. The sample selection for functional is that respondents have influence and experience in the organization where the respondent works. The number of questionnaires that were successfully returned from the respondents were 146 pieces. From the results of hypothesis testing, it is known that green human capital and environmentally-oriented culture have a significant positive effect on green organizational identity, meanwhile green structural capital, green relational capital, environmentally-oriented leadership, and environmentally-oriented abilities have no effect on green organizational identity. Green structural capital, green relational capital have a significant positive effect on the green competitive strategy, while green human capital, environmentally oriented culture, environmental-oriented leadership, and environmental-oriented abilities, green organizational identity have no effect on the green competitive strategy.

Suggested Citation

  • Desak Nyoman Sri Werastuti Desak, 2023. "Determinants of green organizational identity and its impact on green competitive strategy," Jurnal Akuntansi dan Auditing Indonesia, Accounting Department, Faculty of Business and Economics, Universitas Islam Indonesia, vol. 27(1).
    • Handle: RePEc:uii:jaaife:v:27:y:2023:i:1:id:24926
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