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The Demand for Individual Insurance

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  • Conor Ryan
  • Roger Feldman
  • Stephen Parente

Abstract

We use a novel data set from a private online marketplace to estimate the demand for individual health insurance among a set comprising many high-income households across 18 states. Households earning more than four times the federal poverty level (FPL) are willing to pay $30 to $135 per month to increase the actuarial value of their insurance by 10 percentage points, much less than households earning less than 2.5 times FPL. Higher-income households are also less likely to forgo insurance because of a premium increase. These results are important for understanding the effect of health reform proposals targeting higher-income populations.

Suggested Citation

  • Conor Ryan & Roger Feldman & Stephen Parente, 2022. "The Demand for Individual Insurance," American Journal of Health Economics, University of Chicago Press, vol. 8(2), pages 275-299.
    • Handle: RePEc:ucp:amjhec:doi:10.1086/718161
    DOI: 10.1086/718161
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