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Cajas de ahorros: un modelo de compromiso con la sociedad
[Savings banks and society: a model of commitment to society]

Author

Listed:
  • Antoni Seguí Alcaraz

    (Departamento de Economía Aplicada de la Universitat de Valencia. Departamento de Organización de Empresas y Marketing de la Universitat Jaume I de Castellón.)

Abstract

Las Cajas de Ahorros tienen cada vez mayor interés en las cuestiones sociales, como reflejo de un compromiso empresarial para satisfacer la demanda de la sociedad. Nuestro objetivo es conocer la importancia que tiene la RSE (Responsabilidad Social Empresarial) para las Cajas de Ahorros y las acciones que llevan a cabo para fomentarla. Para ello partimos de la hipótesis de que son estas entidades las que más recursos destinan a la sociedad. El trabajo de campo se realizó a través de una encuesta contestada por 57 entidades de crédito españolas. Observamos que la RSE es un movimiento en expansión con un enorme potencial, debido al papel de intermediación financiera y de concesión de créditos que desarrollan las Cajas. Finalmente resulta curioso ver cómo se materializan las aportaciones sociales de forma correlacionada.

Suggested Citation

  • Antoni Seguí Alcaraz, 2012. "Cajas de ahorros: un modelo de compromiso con la sociedad [Savings banks and society: a model of commitment to society]," REVESCO: Revista de estudios cooperativos, Universidad Complutense de Madrid, Facultad de Ciencias Económicas y Empresariales, Escuela de Estudios Cooperativos, issue 107, pages 155-185.
    • Handle: RePEc:ucm:reveco:y:2012:i:107:p:155-185
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    More about this item

    Keywords

    Sociedad; Cajas de ahorro; Responsabilidad social empresarial; Presupuesto; Proyectos.;
    All these keywords.

    JEL classification:

    • G21 - Financial Economics - - Financial Institutions and Services - - - Banks; Other Depository Institutions; Micro Finance Institutions; Mortgages
    • G38 - Financial Economics - - Corporate Finance and Governance - - - Government Policy and Regulation
    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility

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