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La Influencia de la Publicidad en la Toma de Decisión de Compra en los Productos Light en el Consumidor

Author

Listed:
  • J. Janet Rico Rios

    (Alumna de la Maestria en Mercadotecnia y Publicidad de la UCC)

Abstract

Actualmente los hábitos de consumo en la sociedad han cambiado constantemente a través de la publicidad cada año salen al mercado miles de productos que se exhiben, consumen, generan deseos y necesidades para el consumidor, proyectando mensajes a un determinado grupo social, con el propósito de incitarlos a la comprar de un producto o un servicio. En este artículo se analizará la influencia que posee la publicidad de productos light si es persuasiva o no en su consumo.

Suggested Citation

  • J. Janet Rico Rios, 2011. "La Influencia de la Publicidad en la Toma de Decisión de Compra en los Productos Light en el Consumidor," Revista Observatorio Calasanz, Universidad Cristobal Colon, Dpto. de Investigacion y Posgrado, vol. 3(5), pages 261-270, Agosto.
    • Handle: RePEc:ucc:reveco:num_5_ago_2011_001
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