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Formation of Risk Beliefs, Joint Production and Willingness to Pay to Avoid Skin Cancer

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  • Dickie, Mark
  • Gerking, Shelby

Abstract

This paper uses a survey of risk beliefs about skin cancer to provide new evidence on how people view risky situations. Empirical results presented are based on a measure of risk beliefs held at the time of the survey. Key findings are that risk beliefs about skin cancer account for factors including skin type, complexion, and sunlight exposure history. Also, the connection between risk beliefs and willingness to pay is explored by using reservation prices for a sun protection product. A new method for treating joint production in a household production framework is developed to support this analysis. Copyright 1996 by MIT Press.

Suggested Citation

  • Dickie, Mark & Gerking, Shelby, 1996. "Formation of Risk Beliefs, Joint Production and Willingness to Pay to Avoid Skin Cancer," The Review of Economics and Statistics, MIT Press, vol. 78(3), pages 451-463, August.
  • Handle: RePEc:tpr:restat:v:78:y:1996:i:3:p:451-63
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    Cited by:

    1. Henrik Andersson & Petter Lundborg, 2007. "Perception of own death risk," Journal of Risk and Uncertainty, Springer, vol. 34(1), pages 67-84, February.
    2. Lanz, Bruno & Provins, Allan, 2017. "Using averting expenditures to estimate the demand for public goods: Combining objective and perceived quality," Resource and Energy Economics, Elsevier, vol. 47(C), pages 20-35.
    3. Dickie, Mark & Gerking, Shelby, 2007. "Altruism and environmental risks to health of parents and their children," Journal of Environmental Economics and Management, Elsevier, vol. 53(3), pages 323-341, May.
    4. Henrik Andersson & Nicolas Treich, 2011. "The Value of a Statistical Life," Chapters,in: A Handbook of Transport Economics, chapter 17 Edward Elgar Publishing.
    5. Glenn C. Blomquist, 2004. "Self-Protection and Averting Behavior, Values of Statistical Lives, and Benefit Cost Analysis of Environmental Policy," Review of Economics of the Household, Springer, vol. 2(1), pages 89-110, March.
    6. Gerking, Shelby & Dickie, Mark & Veronesi, Marcella, 2014. "Valuation of human health: An integrated model of willingness to pay for mortality and morbidity risk reductions," Journal of Environmental Economics and Management, Elsevier, vol. 68(1), pages 20-45.
    7. Klose, Thomas, 1999. "The contingent valuation method in health care," Health Policy, Elsevier, vol. 47(2), pages 97-123, May.
    8. Jeff DeSimone, 2010. "Drinking and academic performance in high school," Applied Economics, Taylor & Francis Journals, vol. 42(12), pages 1481-1497.
    9. Alberini, Anna & Ščasný, Milan, 2013. "Exploring heterogeneity in the value of a statistical life: Cause of death v. risk perceptions," Ecological Economics, Elsevier, vol. 94(C), pages 143-155.
    10. Andersson, Henrik, 2008. "Perception of Own Death Risk: A Reassessment of Road-Traffic Mortality Risk," Working Papers 2008:11, Swedish National Road & Transport Research Institute (VTI).
    11. Anna Alberini, 2017. "Measuring the economic value of the effects of chemicals on ecological systems and human health," OECD Environment Working Papers 116, OECD Publishing.
    12. Andersson, Henrik & Lundborg, Petter, 2006. "Perception of Own Death Risk: An Analysis of Road-Traffic and Overall Mortality Risks," Working Papers 2006:1, Swedish National Road & Transport Research Institute (VTI).
    13. William F. Vásquez & Pallab Mozumder & Dina Franceschi, 2015. "Water Quality, Household Perceptions and Averting Behavior: Evidence from Nicaragua," Water Economics and Policy (WEP), World Scientific Publishing Co. Pte. Ltd., vol. 1(04), pages 1-21, December.
    14. Hammitt, James K. & Rheinberger, Christoph, 2015. "Dinner with Bayes: On the Revision of Risk Beliefs," TSE Working Papers 15-574, Toulouse School of Economics (TSE).
    15. Konishi, Yoshifumi & Coggins, Jay S., 2008. "Environmental risk and welfare valuation under imperfect information," Resource and Energy Economics, Elsevier, vol. 30(2), pages 150-169, May.
    16. Easter, K. William & Konishi, Yoshifumi & Raggi, Meri & Viaggi, Davide, 2006. "What are the Economic Health Costs of Non-Action in Controlling Toxic Water Pollution?," Conference Papers 6656, University of Minnesota, Center for International Food and Agricultural Policy.
    17. Atsushi Maruyama & Masao Kikuchi, 2004. "Risk-learning process in forming willingness-to-pay for egg safety," Agribusiness, John Wiley & Sons, Ltd., vol. 20(2), pages 167-179.
    18. Whitehead, John C., 2005. "Combining willingness to pay and behavior data with limited information," Resource and Energy Economics, Elsevier, vol. 27(2), pages 143-155, June.
    19. Konishi, Yoshifumi & Coggins, Jay S., 2006. "Value of Information and Averting Behavior: The Case of Toxic Water Contamination," 2006 Annual meeting, July 23-26, Long Beach, CA 21395, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    20. repec:kap:enreec:v:69:y:2018:i:2:d:10.1007_s10640-016-0075-6 is not listed on IDEAS
    21. Konishi, Yoshifumi & Adachi, Kenji, 2011. "A framework for estimating willingness-to-pay to avoid endogenous environmental risks," Resource and Energy Economics, Elsevier, vol. 33(1), pages 130-154, January.
    22. Mark Dickie & Shelby Gerking, 2009. "Family Behavior: Implications for Health Benefits Transfer from Adults to Children," Environmental & Resource Economics, Springer;European Association of Environmental and Resource Economists, vol. 43(1), pages 31-43, May.
    23. repec:gii:ciesrp:cies_rp_36rev is not listed on IDEAS

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