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The Competitiveness and Balanced Scorecard of Health Care Companies

Author

Listed:
  • Inese Mavlutova

    (BA School of Business and Finance, Latvia)

  • Santa Babauska

    (BA School of Business and Finance, Latvia)

Abstract

Purpose – To do the research of competitiveness, balanced scorecard theoretical aspects, to indicate how balanced scorecard concept can increase competitiveness of private health care companies in Latvia. Design/methodology/approach – Research methodology includes the analysis of theoretical background and two survey data about private health care companies in Latvia. Findings – Globally recognized is the balanced scorecard concept. Latvian health care companies are not using in evaluation all of the main indicators influencing the company’s competitiveness and they do not group them into four perspectives of balanced scorecard for analyzing health care companies, as well as by evaluating the factors which are significant for patients in choosing the health care company. Price level, quality of health care services and the company’s images in Latvia are significant factors that can influence the health care company’s competitiveness not only in the local markets, but in global ones as well. Originality/value – The paper combines the research of competitiveness and balanced scorecard. Competition on value is crucial for health care companies, because they have to take into account the immaterial value – patient’s health.

Suggested Citation

  • Inese Mavlutova & Santa Babauska, 2013. "The Competitiveness and Balanced Scorecard of Health Care Companies," International Journal of Synergy and Research, ToKnowPress, vol. 2(2), pages 131-148.
    • Handle: RePEc:tkp:ijsrsy:v:2:y:2013:i:2:p:131-148
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    Citations

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    Cited by:

    1. Simona Catalina Stefan & Ion Popa & Cosmin Octavian Dobrin, 2016. "Towards a Model of Sustainable Competitiveness of Health Organizations," Sustainability, MDPI, vol. 8(5), pages 1-15, May.
    2. Ana Alexandra OLARIU & Ștefan Cătălin POPA & Andreea BREAZU & Cătălina Florentina POPA, 2023. "Organizational Performance In The Public And Private Sectors In Romania: The Balanced Scorecard Perspective," Management Research and Practice, Research Centre in Public Administration and Public Services, Bucharest, Romania, vol. 15(2), pages 17-28, June.
    3. David Naranjo-Gil & María Jesús Sánchez-Expósito & Laura Gómez-Ruiz, 2016. "Traditional vs. Contemporary Management Control Practices for Developing Public Health Policies," IJERPH, MDPI, vol. 13(7), pages 1-13, July.

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