The Importance Of Product Display In The Activity Of Merchandizing
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- Gabriela Boldureanu & Teodor Paduraru, 2009. "Merchandising - modern technique used in the process of goods sales," THE YEARBOOK OF THE “GH. ZANE” INSTITUTE OF ECONOMIC RESEARCHES, Gheorghe Zane Institute for Economic and Social Research ( from THE ROMANIAN ACADEMY, JASSY BRANCH), vol. 18, pages 129-133.
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Keywordslinear management; store organization; product presentation; the organization of space presentation;
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