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Essentials Of Advertising Communication

Author

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  • POP, Anisoara
  • DREDETIANU, Mirela

Abstract

Advertising communication achieves its persuasion purposes according to medium, product, urge, idiosyncrasies which students in economics and future businessmen should be aware about, whenever they intend to launch a new product on either the domestic or international market. Moreover, intercultural elements and gender issues need careful consideration if blunders are to be avoided in international advertising.

Suggested Citation

  • POP, Anisoara & DREDETIANU, Mirela, 2014. "Essentials Of Advertising Communication," Academica Science Journal, Economica Series, Dimitrie Cantemir University, Faculty of Economical Science, vol. 1(4), pages 17-23, June.
    • Handle: RePEc:tig:journl:v:1:y:2014:i:4:p:17-23
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