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Brand personality and revisit intention: the mediating role of tourists’ self-image congruity

Author

Listed:
  • Duc Thang Nguyen

    (Faculty of Tourism at Dong A Technology University (East Asia University of Technology), Ha Noi, Vietnam)

  • Thi Thu Huong Nguyen

    (VNU School of Interdisciplinary Studies, Vietnam National University, Hanoi, Vietnam)

  • Kieu Oanh Nguyen

    (VNU School of Interdisciplinary Studies, Vietnam National University, Hanoi, Vietnam)

  • Thi Thanh Hang Pham

    (VNU School of Interdisciplinary Studies, Vietnam National University, Hanoi, Vietnam)

  • Thu Huong Nguyen

    (VNU School of Interdisciplinary Studies, Vietnam National University, Hanoi, Vietnam)

Abstract

No abstract is available for this item.

Suggested Citation

  • Duc Thang Nguyen & Thi Thu Huong Nguyen & Kieu Oanh Nguyen & Thi Thanh Hang Pham & Thu Huong Nguyen, 2023. "Brand personality and revisit intention: the mediating role of tourists’ self-image congruity," Tourism and Hospitality Management, University of Rijeka, Faculty of Tourism and Hospitality Management, vol. 29(2), pages 235-248, April.
    • Handle: RePEc:tho:journl:v:29:y:2023:n:2:p:235-248
    DOI: https://doi.org/10.20867/thm.29.2.8
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    More about this item

    Keywords

    brand personality; revisit intention; self-image congruity; tourism management; service marketing;
    All these keywords.

    JEL classification:

    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism

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