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Teaching Case Study: From Penaga Tree To Heritage Boutique Hotel: A Case Study Of Hotel Penaga

Author

Listed:
  • Lee Peng Ng

    (Universiti Tunku Abdul Rahman, Faculty of Business and Finance Jalan Universiti, Bandar Barat, Kampar, Perak, Malaysia)

  • Lok Sin Kuar

    (Universiti Tunku Abdul Rahman, Faculty of Business and Finance Jalan Universiti, Bandar Barat, Kampar, Perak, Malaysia)

  • Yuen Onn Choong

    (Universiti Tunku Abdul Rahman, Faculty of Business and Finance Jalan Universiti, Bandar Barat, Kampar, Perak, Malaysia)

  • Sok Yee Teoh

    (Universiti Tunku Abdul Rahman, Faculty of Business and Finance Jalan Universiti, Bandar Barat, Kampar, Perak, Malaysia)

  • Chee Wee Tee

    (Universiti Tunku Abdul Rahman, Faculty of Business and Finance Jalan Universiti, Bandar Barat, Kampar, Perak, Malaysia)

  • I-Chi Chen

    (Universiti Tunku Abdul Rahman, Faculty of Business and Finance Jalan Universiti, Bandar Barat, Kampar, Perak, Malaysia)

Abstract

Hotel Penaga is a heritage-listed boutique hotel in the Unesco World Heritage Site in Penang, Malaysia. It was built in the 1920s and renovated into a 45-room hotel in 2008. Hotel Penaga was the first heritage-listed renovated hotel to be awarded Gold by the Green Building Index. Currently, Hotel Penaga is managed by Vouk Hotel Management. Hotel Penaga is committed to environmental sustainability and emphasizes destination marketing in its hotel operations. Achieving a healthy occupancy rate for the hotel is one of the biggest challenges for Hotel Penaga, especially after the pandemic.

Suggested Citation

  • Lee Peng Ng & Lok Sin Kuar & Yuen Onn Choong & Sok Yee Teoh & Chee Wee Tee & I-Chi Chen, 2021. "Teaching Case Study: From Penaga Tree To Heritage Boutique Hotel: A Case Study Of Hotel Penaga," Tourism and Hospitality Management, University of Rijeka, Faculty of Tourism and Hospitality Management, vol. 27(3), pages 723-732, December.
  • Handle: RePEc:tho:journl:v:27:y:2021:n:3:p:723-732
    DOI: https://doi.org/10.20867/thm.27.3.7
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    More about this item

    Keywords

    Hotel Penaga; heritage boutique hotel; environment sustainability;
    All these keywords.

    JEL classification:

    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism

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