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Kichik Biznes Subyektlarida Internetmarketing Texnologiyalaridan Foydalanishni Takomillashtirish

Author

Listed:
  • Oybek Pirmatov

Abstract

Ushbu tezisda O‘zbekistondagi kichik biznes subyektlarida internet-marketingtexnologiyalaridan foydalanishning hozirgi holati, mavjud tashkiliy-uslubiy muammolar hamda ularnitakomillashtirish yo‘nalishlari ko‘rib chiqilgan. O‘zbekiston Respublikasi Milliy statistika qo‘mitasi va xalqaromanbalarning ochiq ma’lumotlari asosida internet foydalanuvchilari sonining o‘sishi, elektron tijoratning YaIMdagiulushi dinamikasi hamda kichik biznes subyektlarining raqamli marketing kanallaridan foydalanish amaliyotitahlil qilingan. Tadqiqot natijalariga ko‘ra, kichik korxonalarda internet-marketingdan foydalanish, asosan, bittakanal bilan cheklanib, samaradorlikni baholash mezonlari amaliyotga yetarli darajada joriy etilmagan. Shuasosda ko‘p kanalli marketing strategiyasini rivojlantirish, kadrlar tayyorlash tizimini takomillashtirish va davlattomonidan qo‘llab-quvvatlash bo‘yicha amaliy tavsiyalar ishlab chiqilgan

Suggested Citation

  • Oybek Pirmatov, 2026. "Kichik Biznes Subyektlarida Internetmarketing Texnologiyalaridan Foydalanishni Takomillashtirish," GREEN ECONOMY AND DEVELOPMENT, "Ma'rifat-Print-Media" LLC, Tashkent State University of Economics, vol. 4, pages 150-153, February.
    • Handle: RePEc:teu:ged000:v:4:y:2026:id:11833
    DOI: 10.5281/zenodo.21831863
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