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Raqamli Platformalar Va Ijtimoiy Media Tarmoqlarining Turizm Sohasida Iste’Molchi Xattiharakatlariga Ta’Sir Mexanizmlari

Author

Listed:
  • Bobomurod Jumayev

Abstract

Mazkur maqolada raqamli platformalar va ijtimoiy tarmoqlarning turizm sohasida iste’molchilarxatti-harakatlariga ta’sir etish mexanizmlari ilmiy jihatdan tahlil qilingan. Tadqiqotda raqamli platformalarningturistik xizmatlarni qidirish, taqqoslash, bron qilish va xarid qilish jarayonlariga, shuningdek, turistlarningqaror qabul qilishiga ta’siri yoritilgan. Ijtimoiy tarmoqlarda shakllanadigan elektron og‘zaki tavsiyalar (eWOM),foydalanuvchi sharhlari, reytinglar, vizual kontent, blogerlar va inflyuenserlarning iste’molchi afzalliklari hamdasayohat tanlovlariga ta’siri o‘rganilgan. Shuningdek, sun’iy intellekt, katta ma’lumotlar (Big Data) tahlili varaqamli platformalar algoritmlarining iste’molchilar afzalliklarini aniqlash hamda shaxsiylashtirilgan turistikxizmatlarni taklif etishdagi o‘rni baholangan. Xalqaro tajriba, xususan, Hindiston misolida turizm platformalariniraqamlashtirishning zamonaviy tendensiyalari ko‘rib chiqilib, raqamli texnologiyalar integratsiyasiningiste’molchilar bilan o‘zaro aloqalarni, xizmatlar sifatini va turizm sohasining raqobatbardoshligini oshirishdagiahamiyati asoslab berilgan.

Suggested Citation

  • Bobomurod Jumayev, 2026. "Raqamli Platformalar Va Ijtimoiy Media Tarmoqlarining Turizm Sohasida Iste’Molchi Xattiharakatlariga Ta’Sir Mexanizmlari," GREEN ECONOMY AND DEVELOPMENT, "Ma'rifat-Print-Media" LLC, Tashkent State University of Economics, vol. 4, pages 435-437, February.
    • Handle: RePEc:teu:ged000:v:4:y:2026:id:11540
    DOI: 10.5281/zenodo.21280445
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