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Цифровизация В Туризме Как Фактор Трансформации Спроса И Предложения

Author

Listed:
  • Дилфуза Абидова

Abstract

Mazkur maqolada zamonaviy turizm bozorining raqamli transformatsiyasi hamdaraqamlashtirish jarayonlarining turistik mahsulotlarga boʻlgan talab va taklif tarkibiga koʻrsatayotgan tizimlitaʼsiri tahlil qilingan. Raqamli texnologiyalar isteʼmolchilar uchun axborotdan foydalanish va onlayn-bron qilishimkoniyatlarini qanday kengaytirayotgani, yetkazib beruvchilar uchun esa jarayonlarni avtomatlashtirish,dinamik narxlash va Big Data tahlili orqali xizmatlarni shaxsiylashtirish vositasi boʻlib xizmat qilayotgani yoritilgan.Maqolada Turkiya, BAA, Rossiya va Oʻzbekiston misolida xalqaro amaliyot tahlil qilinib, mamlakatimizning Osiyoraqamli platformalaridagi ishtiroki hamda Trip.com Group bilan hamkorlik natijalari koʻrib chiqilgan. Shuningdek,2026-yilda Xitoyning yetakchi ijtimoiy tarmoqlarida (Douyin, Weibo, Rednote) amalga oshirilishi rejalashtirilgan“Go Uzbekistan” reklama kampaniyasi va mamlakat hududlari boʻylab turizm marshrutlarini diversifikatsiyaqilish istiqbollari bayon etilgan.

Suggested Citation

  • Дилфуза Абидова, 2026. "Цифровизация В Туризме Как Фактор Трансформации Спроса И Предложения," GREEN ECONOMY AND DEVELOPMENT, "Ma'rifat-Print-Media" LLC, Tashkent State University of Economics, vol. 4, February.
    • Handle: RePEc:teu:ged000:v:4:y:2026:id:11449
    DOI: 10.5281/zenodo.21074383
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