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Turizm Soxasida Xizmatlar Sifatiga Ta’Sir Etuvchi Asosiy Omillar (Samarqand Viloyati Misolida)

Author

Listed:
  • Suyunov R.G‘.

Abstract

Ushbu maqola turizm xizmatlari sifatini belgilovchi asosiy omillarni nazariy va amaliy jihatdantahlil etib, Samarqand viloyati misolida chuqur o‘rganadi. Turizm sanoatida xizmat sifati sayyohlar qoniqishi,takroriy tashriflar va destinatsiya imidjini shakllantirishning muhim omili hisoblanadi. Maqolada SERVQUALmodeli asosida tangibles (moddiy bazalar), reliability (ishonchlilik), responsiveness (tezkor javob berish),assurance (ishonch va kafolat) hamda empathy (hamdardlik) kabi xizmat sifati o‘lchovlari ko‘rib chiqiladi.Samarqand viloyati kontekstida tarixiy-madaniy meros (Registon, Bibixonim va boshqa UNESCO obidalari),transport infratuzilmasi, mehmonxona va ovqatlanish xizmatlari, kadrlar malakasi, raqamli texnologiyalarva ekologik barqarorlik kabi omillar alohida tahlil qilinadi. Tadqiqot natijalari infratuzilma yetishmovchiligi,xodimlarning professional tayyorgarligi pastligi, til to‘siqlari, xizmat ko‘rsatishda standartlashtirishningyetarli emasligi hamda mavsumiylik kabi muammolar xizmat sifati ko‘rsatkichlariga salbiy ta’sir etayotganiniko‘rsatadi. Shu bilan birga, davlat siyosati, xalqaro hamkorlik va innovatsion yondashuvlar (smart tourism,AR texnologiyalari) orqali ushbu omillarni yaxshilash imkoniyatlari ham yoritiladi. Maqolada Samarqandnixalqaro turizm darvozasiga aylantirish strategiyasi doirasida xizmat sifatini oshirish bo‘yicha amaliy tavsiyalarishlab chiqilgan. Natijalar turizm sohasi mutaxassislari, mahalliy boshqaruv organlari va xizmat ko‘rsatuvchikorxonalar uchun ilmiy-amaliy ahamiyatga ega bo‘lib, viloyat turizm salohiyatini barqaror rivojlantirishgahissa qo‘shadi.

Suggested Citation

  • Suyunov R.G‘., 2026. "Turizm Soxasida Xizmatlar Sifatiga Ta’Sir Etuvchi Asosiy Omillar (Samarqand Viloyati Misolida)," GREEN ECONOMY AND DEVELOPMENT, "Ma'rifat-Print-Media" LLC, Tashkent State University of Economics, vol. 4(7), pages 329-333, July.
    • Handle: RePEc:teu:ged000:v:4:y:2026:i:7:id:11598
    DOI: 10.5281/zenodo.21309581
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