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O‘Zbekiston Turizm Destinatsiyasining Xalqaro Imidji: Brending Va Marketing Tahlili

Author

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  • Shaxnoza Atajanova

Abstract

Mazkur maqolada O‘zbekistonning xalqaro turizm bozoridagi imidji marketing strategiyalari,destinatsiya brendingi va raqamli ko‘rinish ko‘rsatkichlari asosida ilmiy tahlil qilinadi. Tadqiqotda rasmiystatistik ma’lumotlar, hukumat axborotlari va turizm marketingiga oid ilmiy manbalar asosida mamlakatningxalqaro bozordagi pozitsiyasi, tashrif buyuruvchilar oqimi, turizm xizmatlari eksporti va raqamli marketingningroliga baho beriladi. Tahlillar shuni ko‘rsatadiki, O‘zbekistonning xalqaro imidji tarixiy-madaniy meros bilan birqatorda vizasiz rejim, transport qulayligi, faol xalqaro targ‘ibot va raqamli kommunikatsiya vositalari hisobigamustahkamlanmoqda.

Suggested Citation

  • Shaxnoza Atajanova, 2026. "O‘Zbekiston Turizm Destinatsiyasining Xalqaro Imidji: Brending Va Marketing Tahlili," GREEN ECONOMY AND DEVELOPMENT, "Ma'rifat-Print-Media" LLC, Tashkent State University of Economics, vol. 4(6), pages 727-730, June.
    • Handle: RePEc:teu:ged000:v:4:y:2026:i:6:id:11515
    DOI: 10.5281/zenodo.21246021
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