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O‘Zbekiston Turizm Bozorini Rivojlantirishda Marketing Tadqiqotlarning Ahamiyati

Author

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  • Zumrad Usmanova

Abstract

Maqolada O‘zbekiston turizm bozorining rivojlanish tendensiyalari va ushbu jarayondamarketing tadqiqotlarining o‘rni tahlil qilingan. 2019–2023-yillarda turizm korxonalari sonining o‘zgarishi,pandemiyaning sohaga ta’siri hamda davlat tomonidan amalga oshirilgan qo‘llab-quvvatlash choralario‘rganilgan. Tadqiqot natijalari marketing tadqiqotlari turizm xizmatlari bozorida talabni aniqlash, iste’molchilarehtiyojlarini baholash, raqobatbardoshlikni oshirish va strategik qarorlar qabul qilishda muhim vosita ekanliginiko‘rsatdi. Shuningdek, turizm infratuzilmasini rivojlantirish, xizmatlarni raqamlashtirish, ekologik turizmnikengaytirish va xalqaro turizm bozorlarida pozitsiyalarni mustahkamlash bo‘yicha tavsiyalar ishlab chiqilgan

Suggested Citation

  • Zumrad Usmanova, 2026. "O‘Zbekiston Turizm Bozorini Rivojlantirishda Marketing Tadqiqotlarning Ahamiyati," GREEN ECONOMY AND DEVELOPMENT, "Ma'rifat-Print-Media" LLC, Tashkent State University of Economics, vol. 4(6), June.
    • Handle: RePEc:teu:ged000:v:4:y:2026:i:6:id:11121
    DOI: 10.5281/zenodo.20749448
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