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Географические Указаниякак Маркетинговая Стратегия Продвижения Туристских Дестинаций (На Примере «Загара-Нон»)

Author

Listed:
  • Мавлюда Сапарбаева
  • Елена Голышева

Abstract

В статье исследуется потенциал географических указаний как инструментамаркетингового продвижения туристских дестинаций на примере географического указания «ЧимбайскийЗагара-нон» Республики Каракалпакстан. Проведен анализ практики использования географическихуказаний в туристской деятельности Узбекистана и выявлены возможности их интеграции в системугастрономического туризма и территориального брендинга. Разработана авторская концепция бренда«Chimboy Zacara-Non», основанная на элементах каракалпакского орнаментального наследия исимволике джугары. Обосновано, что системная интеграция бренда в туристскую деятельность способнаобеспечить рост гастрономического туризма, развитие локального бизнеса и повышение туристскойпривлекательности региона

Suggested Citation

  • Мавлюда Сапарбаева & Елена Голышева, 2026. "Географические Указаниякак Маркетинговая Стратегия Продвижения Туристских Дестинаций (На Примере «Загара-Нон»)," GREEN ECONOMY AND DEVELOPMENT, "Ma'rifat-Print-Media" LLC, Tashkent State University of Economics, vol. 4(6), June.
    • Handle: RePEc:teu:ged000:v:4:y:2026:i:6:id:10987
    DOI: 10.5281/zenodo.20691074
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