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Surxondaryo Viloyati Hududiy Turizm Bozorining Marketing Tamoyillari Asosidagi Kompleks Tahlili

Author

Listed:
  • Shahzod Namozov

Abstract

Mazkur ilmiy maqolada Surxondaryo viloyati hududiy turizm bozorining marketing tamoyillari asosidagirivojlanish holati kompleks ravishda tahlil qilindi. Tadqiqot davomida viloyatning tarixiy-madaniy merosi, tabiiy-rekreatsionresurslari, ekoturizm va ziyorat turizmi salohiyati hamda hududiy turizm infratuzilmasining zamonaviy holati o‘rganildi.Shuningdek, hududiy turizm bozorida marketing strategiyalarining o‘rni, turistlar ehtiyojlarini aniqlash va shakllantirish,hududiy brending, servis sifati hamda raqamli marketing vositalarining samaradorligi ilmiy asosda baholandi. Tadqiqotnatijalariga ko‘ra, Surxondaryo viloyati O‘zbekistonning istiqbolli turizm hududlaridan biri bo‘lib, hududning boy tarixiyobidalari, noyob ekologik resurslari va qulay geografik joylashuvi xalqaro turizmni rivojlantirish uchun katta imkoniyatyaratishi aniqlandi. Shu bilan birga, marketing kommunikatsiyalarini kuchaytirish, turizm infratuzilmasini modernizatsiyaqilish, raqamli texnologiyalarni keng joriy etish hamda hududiy brending strategiyalarini takomillashtirish zarurligiasoslandi. Tadqiqot natijalari hududiy turizm bozorining raqobatbardoshligini oshirish va turistlar oqimini oshirishdamarketing yondashuvlarining muhim ahamiyatga ega ekanligini ko‘rsatadi.

Suggested Citation

  • Shahzod Namozov, 2026. "Surxondaryo Viloyati Hududiy Turizm Bozorining Marketing Tamoyillari Asosidagi Kompleks Tahlili," GREEN ECONOMY AND DEVELOPMENT, "Ma'rifat-Print-Media" LLC, Tashkent State University of Economics, vol. 4(5), May.
    • Handle: RePEc:teu:ged000:v:4:y:2026:i:5:id:10452
    DOI: 10.5281/zenodo.20204041
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