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“Yashil” Texnologiyalarni Joriy Etishda Korxonalar Marketing Strategiyasini Shakllantirishning Xususiyatlari

Author

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  • Nigora Rasulova

Abstract

Ushbu maqolada “yashil” texnologiyalarni joriy etayotgan korxonalar marketing strategiyasini shakllantirishva amalga oshirishning o‘ziga xos xususiyatlari ko‘rib chiqiladi. Yashil marketingning mohiyati, uning asosiy vositalari,strategik yondashuvlari hamda barqaror rivojlanishni ta’minlashdagi roli ochib berilgan. Rivojlanayotgan iqtisodiyotga egamamlakatlarda, jumladan O‘zbekistonda, ekologik yo‘naltirilgan marketing strategiyalarini joriy etishning muammolari vaistiqbollariga alohida e’tibor qaratilgan. Tadqiqot natijasida yashil marketing biznesning raqobatbardoshligini oshirish vauzoq muddatli barqarorligini ta’minlashning muhim omiliga aylanayotgani xulosa qilingan.

Suggested Citation

  • Nigora Rasulova, 2026. "“Yashil” Texnologiyalarni Joriy Etishda Korxonalar Marketing Strategiyasini Shakllantirishning Xususiyatlari," GREEN ECONOMY AND DEVELOPMENT, "Ma'rifat-Print-Media" LLC, Tashkent State University of Economics, vol. 4(4), April.
    • Handle: RePEc:teu:ged000:v:4:y:2026:i:4:id:9996
    DOI: 10.5281/zenodo.19570162
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