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Raqobat Muhitida Avtomobil Sanoati Korxonalarida Brend Strategiyasini Rivojlantirish Mexanizmlari

Author

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  • Kadrxo‘ja Boboyev

Abstract

Mazkur maqolada raqobat muhitida avtomobil sanoati korxonalarida brend strategiyasini rivojlantirishmexanizmlarining nazariy va amaliy jihatlari ilmiy asosda tahlil qilinadi. Tadqiqotning asosiy maqsadi — avtomobil sanoatikorxonalarida raqobat sharoitida brend strategiyasini shakllantirish va rivojlantirishga ta’sir etuvchi asosiy omillarni aniqlashhamda ushbu jarayonning korxonalar raqobatbardoshligi va marketing samaradorligiga ta’sirini baholashdan iborat.Tadqiqot jarayonida tizimli yondashuv, qiyosiy tahlil, kontent-tahlil hamda ilmiy umumlashtirish usullaridan foydalanildi.Maqolada global avtomobil bozorida raqobatning kuchayishi sharoitida avtomobil korxonalarining brend strategiyasinitakomillashtirish zarurati asoslab berilgan. Shuningdek, marketing kommunikatsiyalari, innovatsion texnologiyalarni joriyetish, iste’molchi ehtiyojlarini chuqur o‘rganish hamda bozorni pozitsiyalash strategiyalarining brend rivojlanishidagi o‘rnitahlil qilinadi.

Suggested Citation

  • Kadrxo‘ja Boboyev, 2026. "Raqobat Muhitida Avtomobil Sanoati Korxonalarida Brend Strategiyasini Rivojlantirish Mexanizmlari," GREEN ECONOMY AND DEVELOPMENT, "Ma'rifat-Print-Media" LLC, Tashkent State University of Economics, vol. 4(4), April.
    • Handle: RePEc:teu:ged000:v:4:y:2026:i:4:id:9946
    DOI: 10.5281/zenodo.19542170
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