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Turizm Korxonalarida Xizmatlar Sifatini Oshirish Orqali Raqobatbardoshlikni Kuchaytirishning Zamonaviy Boshqaruv Mexanizmlari

Author

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  • Zarifa Ergasheva

Abstract

Mazkur maqolada turizm korxonalarida xizmatlar sifatini oshirish orqali raqobatbardoshliknikuchaytirishning zamonaviy boshqaruv mexanizmlari mikro darajada tahlil qilingan. Tadqiqotda korxona ichidagiboshqaruv, servis sifati, xodimlar malakasi, customer experience, xizmat standartlari, sifat nazorati, CRMva ERP tizimlari, shuningdek servis innovatsiyalarining o‘zaro bog‘liqligi yoritilgan. Muallif tomonidan turizmkorxonasi raqobatbardoshligini kuchaytiruvchi integral boshqaruv modeli taklif etilgan bo‘lib, unda HR, servisstandartlashtirish, raqamli boshqaruv va innovatsion xizmatlar yagona operatsion zanjir sifatida qaraladi. Tahlilnatijalari shuni ko‘rsatadiki, xizmat sifatiga tizimli yondashuv, xodimlarning servis kompetensiyalarini rivojlantirishva mijoz tajribasini raqamli instrumentlar orqali boshqarish korxonaning bozordagi ustunligini mustahkamlaydi,takroriy xaridlar ulushini oshiradi va brend ishonchini kuchaytiradi. Ayniqsa, turizm bozorida xizmatsifati korxona daromadini oshirish bilan birga uning uzoq muddatli barqarorligini ta’minlovchi asosiy omillardanbiri sifatida namoyon bo‘ladi. Shu bois xizmat sifati, ichki boshqaruv va mijoz qoniqishi o‘rtasidagi bog‘liqliknichuqur o‘rganish bugungi kunda dolzarb ilmiy-amaliy masalalardan biri hisoblanadi

Suggested Citation

  • Zarifa Ergasheva, 2026. "Turizm Korxonalarida Xizmatlar Sifatini Oshirish Orqali Raqobatbardoshlikni Kuchaytirishning Zamonaviy Boshqaruv Mexanizmlari," GREEN ECONOMY AND DEVELOPMENT, "Ma'rifat-Print-Media" LLC, Tashkent State University of Economics, vol. 4(4), April.
    • Handle: RePEc:teu:ged000:v:4:y:2026:i:4:id:10173
    DOI: 10.5281/zenodo.19849414
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