IDEAS home Printed from https://ideas.repec.org/a/teu/ged000/v4y2026i4id10137.html

Raqamli Marketing Strategiyalarini Takomillashtirish Orqali Korxonalar Raqobatbardoshligini Oshirish Mexanizmlari

Author

Listed:
  • Mirzohid Аmonov
  • Anvar Xodjayev

Abstract

Mazkur maqolada korxonalarning raqobatbardoshligini oshirishda raqamli marketing strategiyalarining o‘rni hamdaularni takomillashtirish mexanizmlari tahlil qilingan. Tadqiqot 2021–2024-yillarda O‘zbekiston Respublikasining savdo, xizmatko‘rsatish va ishlab chiqarish sohalarida faoliyat yurituvchi 200 ta korxonani qamrab olgan. Raqamli marketing yetukligi indeksi(RMYI) ishlab chiqilib, uning korxona raqobatbardoshligi, bozor ulushi va moliyaviy ko‘rsatkichlarga ta’siri ekonometrik usullaryordamida baholangan. Natijalarga ko‘ra, RMYI 10 ballga oshganda korxonaning bozor ulushi o‘rtacha 2,4 foiz punktga, sof foydamarjasi 1,9 foiz punktga oshadi, mijozlarni jalb qilish qiymati (CAC) esa 18,3 foizga kamayadi. Maqolada raqamli marketing strategiyasinitakomillashtirishning besh bosqichli modeli taklif qilinib, amaliy tavsiyalar ishlab chiqilgan.

Suggested Citation

  • Mirzohid Аmonov & Anvar Xodjayev, 2026. "Raqamli Marketing Strategiyalarini Takomillashtirish Orqali Korxonalar Raqobatbardoshligini Oshirish Mexanizmlari," GREEN ECONOMY AND DEVELOPMENT, "Ma'rifat-Print-Media" LLC, Tashkent State University of Economics, vol. 4(4), April.
    • Handle: RePEc:teu:ged000:v:4:y:2026:i:4:id:10137
    DOI: 10.5281/zenodo.19761596
    as

    Download full text from publisher

    File URL: https://yashil-iqtisodiyot-taraqqiyot.uz/journal/index.php/GED/article/view/10137
    File Function: Abstract page
    Download Restriction: no
    File URL: https://yashil-iqtisodiyot-taraqqiyot.uz/journal/index.php/GED/article/download/10137/8297
    File Function: Full text
    Download Restriction: no
    File URL: https://libkey.io/10.5281/zenodo.19761596?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    More about this item

    Keywords

    ;
    ;
    ;
    ;
    ;
    ;
    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:teu:ged000:v:4:y:2026:i:4:id:10137. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Xayrulla (email available below). General contact details of provider: https://yashil-iqtisodiyot-taraqqiyot.uz/journal/index.php/GED .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.