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Avtomobil Sanoatida Brend Strategiyasini Raqamli Marketing Vositalari Orqali Rivojlantirish

Author

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  • Kadrxo‘ja Boboyev

Abstract

Mazkur maqolada avtomobil sanoatida brend strategiyasini raqamli marketing vositalari orqali rivojlantirishningnazariy va amaliy jihatlari ilmiy jihatdan tahlil qilinadi. Tadqiqotning asosiy maqsadi — avtomobil sanoati korxonalaridabrend strategiyasini takomillashtirish jarayonida raqamli marketing vositalarining ahamiyatini aniqlash hamda ularningbrend kapitali, iste’molchilar sodiqligi va korxona raqobatbardoshligiga ta’sirini baholashdan iborat. Maqolada raqamlimarketing vositalarining avtomobil sanoatida brend strategiyasini rivojlantirishdagi roli, xususan, ijtimoiy tarmoqlarmarketingi, qidiruv tizimlarini optimallashtirish (SEO), kontent marketingi, onlayn reklama platformalari hamda raqamlikommunikatsiya kanallarining samaradorligi tahlil qilinadi.

Suggested Citation

  • Kadrxo‘ja Boboyev, 2026. "Avtomobil Sanoatida Brend Strategiyasini Raqamli Marketing Vositalari Orqali Rivojlantirish," GREEN ECONOMY AND DEVELOPMENT, "Ma'rifat-Print-Media" LLC, Tashkent State University of Economics, vol. 4(3), March.
    • Handle: RePEc:teu:ged000:v:4:y:2026:i:3:id:9937
    DOI: 10.5281/zenodo.19505582
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