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O‘Zbekiston Ziyorat Turizmi Brendini Shakllantirishda Muqaddas Qadamjolarning Marketing Salohiyati

Author

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  • Ziyadulla Turayev

Abstract

Ushbu maqolada O‘zbekiston ziyorat turizmi brendini shakllantirishda muqaddas qadamjolarning marketingsalohiyati tahlil qilinadi. Bugungi kunda ziyorat turizmi mamlakatning tarixiy-madaniy merosi, ma’naviy qiyofasi va xalqaroturizm imijini shakllantiruvchi muhim yo‘nalishlardan biri sifatida e’tirof etilmoqda. Ilmiy tadqiqotlarda ziyorat turizminingmarketing, destinatsiya imiji va tashrifchi tajribasi bilan bog‘liq jihatlari yoritilgan bo‘lsa-da, O‘zbekiston sharoitidamuqaddas qadamjolarning aynan milliy turizm brendini yaratishdagi marketing imkoniyatlari yetarli darajada tizimlio‘rganilmagan. Tadqiqotning maqsadi O‘zbekiston ziyorat turizmi brendini shakllantirishda muqaddas qadamjolarningmarketing salohiyatini aniqlash va baholashdan iborat. Tadqiqotda manbaviy tahlil, mazmuniy tahlil, qiyosiy tahlil hamdatavsifiy-tahliliy yondashuvlardan foydalanildi. Tahlil uchun rasmiy turizm portallari, ziyorat maskanlari tavsiflari, marshrutmateriallari va targ‘ibot matnlari asos qilib olindi.

Suggested Citation

  • Ziyadulla Turayev, 2026. "O‘Zbekiston Ziyorat Turizmi Brendini Shakllantirishda Muqaddas Qadamjolarning Marketing Salohiyati," GREEN ECONOMY AND DEVELOPMENT, "Ma'rifat-Print-Media" LLC, Tashkent State University of Economics, vol. 4(3), March.
    • Handle: RePEc:teu:ged000:v:4:y:2026:i:3:id:9673
    DOI: 10.5281/zenodo.19260907
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