IDEAS home Printed from https://ideas.repec.org/a/teu/ged000/v4y2026i3id9628.html

The Importance Of Marketing Communications In The Services Sector

Author

Listed:
  • Mamatkulova Shoira Djalolovna

Abstract

In this article, we examine the role and importance of marketing communications in the development of theservice sector in the modern economy. Particular attention is paid to the impact of integrated marketing communicationson developing competitive advantages for service companies, increasing customer loyalty, and improving service quality.We analyze the main tools of communications policy, including advertising, public relations, digital marketing, and directcommunications with consumers. Based on this analysis, we propose areas for improving marketing communicationsaimed at enhancing the performance of service sector organizations

Suggested Citation

  • Mamatkulova Shoira Djalolovna, 2026. "The Importance Of Marketing Communications In The Services Sector," GREEN ECONOMY AND DEVELOPMENT, "Ma'rifat-Print-Media" LLC, Tashkent State University of Economics, vol. 4(3), March.
    • Handle: RePEc:teu:ged000:v:4:y:2026:i:3:id:9628
    DOI: 10.5281/zenodo.19204704
    as

    Download full text from publisher

    File URL: https://yashil-iqtisodiyot-taraqqiyot.uz/journal/index.php/GED/article/view/9628
    File Function: Abstract page
    Download Restriction: no
    File URL: https://yashil-iqtisodiyot-taraqqiyot.uz/journal/index.php/GED/article/download/9628/7790
    File Function: Full text
    Download Restriction: no
    File URL: https://libkey.io/10.5281/zenodo.19204704?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    More about this item

    Keywords

    ;
    ;
    ;
    ;
    ;
    ;
    ;
    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:teu:ged000:v:4:y:2026:i:3:id:9628. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Xayrulla (email available below). General contact details of provider: https://yashil-iqtisodiyot-taraqqiyot.uz/journal/index.php/GED .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.