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Raqamli Marketing Va Onlayn Platformalar Orqali Ekoturistik Majmuаlarni Ommalashtirish Trendi

Author

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  • Parvina Xolmatova

Abstract

Ushbu maqolaning maqsadi ekoturistik majmualarni raqamli marketing va onlayn platformalar orqaliommalashtirishning zamonaviy trendlarini tahlil qilish hamda turist jalb qilish samaradorligini oshiruvchi empirik modelniishlab chiqishdan iborat. Tadqiqotda tizimli yondashuv, qiyosiy-adabiyotlar tahlili, statistik umumlashtirish va ekonometrikmodellashtirish usullaridan foydalanildi. Ekoturistik majmualarning ijtimoiy tarmoqlardagi faolligi, SEO optimizatsiyadarajasi, onlayn reyting ko‘rsatkichlari hamda target reklama faoliyati bilan turist oqimi o‘rtasidagi bog‘liqlik tahlil qilindi.Natijalar shuni ko‘rsatdiki, raqamli marketing instrumentlarining kompleks qo‘llanilishi turist oqimining barqaror o‘sishinita’minlaydi. Ayniqsa, onlayn reyting va ijtimoiy tarmoqlardagi interaktivlik darajasi konversiya ko‘rsatkichlariga sezilarli ta’sirko‘rsatadi. Ilmiy yangilik sifatida raqamli marketing vositalari va turist oqimi o‘rtasidagi funksional bog‘liqlik modeli taklifetildi. Tadqiqot natijalari ekoturistik majmualarning raqobatbardoshligini oshirish va barqaror turist oqimini shakllantirishuchun amaliy tavsiyalar ishlab chiqishga xizmat qiladi

Suggested Citation

  • Parvina Xolmatova, 2026. "Raqamli Marketing Va Onlayn Platformalar Orqali Ekoturistik Majmuаlarni Ommalashtirish Trendi," GREEN ECONOMY AND DEVELOPMENT, "Ma'rifat-Print-Media" LLC, Tashkent State University of Economics, vol. 4(3), March.
    • Handle: RePEc:teu:ged000:v:4:y:2026:i:3:id:9507
    DOI: 10.5281/zenodo.18936914
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