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O‘Zbekiston Turizm Sanoatining Xalqaro Raqobatbardoshligini Oshirishda Strategik Marketing Texnologiyalaridan Foydalanish

Author

Listed:
  • Shozoda Kobilova
  • Sarvar Isxakova

Abstract

Maqolada O‘zbekiston turizm sanoatining jahon turistik bozoridagi raqobatbardoshligini oshirishmasalalari strategik marketing yondashuvlari asosida tadqiq etilgan. Tadqiqot jarayonida global turizm bozoridashakllanayotgan zamonaviy marketing konsepsiyalari, xususan, tajribalar iqtisodiyoti, destinatsiya marketingi va raqamlitransformatsiyaning turizm sohasiga ta’siri ilmiy jihatdan tahlil qilindi. PESTLE tahlili, Porterning raqobatbardoshlik rombiva 7P marketing-miks modellari asosida Samarqand viloyatining turistik salohiyati baholanib, mavjud tizimli muammolaraniqlandi. Tadqiqot natijalari asosida turistik mahsulotni diversifikatsiya qilish, hududiy brendingni shakllantirish va raqamlimarketing samaradorligini oshirishga qaratilgan amaliy tavsiyalar ishlab chiqildi

Suggested Citation

  • Shozoda Kobilova & Sarvar Isxakova, 2026. "O‘Zbekiston Turizm Sanoatining Xalqaro Raqobatbardoshligini Oshirishda Strategik Marketing Texnologiyalaridan Foydalanish," GREEN ECONOMY AND DEVELOPMENT, "Ma'rifat-Print-Media" LLC, Tashkent State University of Economics, vol. 4(2), February.
    • Handle: RePEc:teu:ged000:v:4:y:2026:i:2:id:9156
    DOI: 10.5281/zenodo.18618415
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